Progress Update 04/21

This week I’ve been catching up on some key aspects I left behind for a bit: making a logo and mockup. Although I’m not completely done with my prototype, I did need some key screens available for my senior showcase submission and had to spend some time creating them. Fortunately, now that these things are out of the way, I can more easily make edits in the future.

I definitely had to rush making a logo more than I would normally, but wanted to document my process overall. I started with a mind map of potential related words, and ended up sticking with the original title of Table Talk for now.

I then moved into Figma to try iterating further, focusing on typography and my ideas of integrating either a speech bubble or playing cards into the logo.

I didn’t like the speech bubble ideas, plus they looked more like a messenger app. I found the card to be the most visually cohesive and unique, so I started playing with gradients of my primary and secondary colors along with the card alone or in a stack.

I primarily used the typeface Inter, as I found it looks minimal and clean, and scales well with readability.

Initial ideas with chat bubble, typographic logos (with both types of a’s), and card ideas with text

First app mockups and card idea, app mockups

After showing the mockups to my users for feedback, I selected this logo for readability and uniqueness, especially with the two cards suggesting two players/dialogue. I also intend to use the single card (top left) as a small version of the logo.

Final App Selection